Table of Contents
The dark side of online obituaries: how families are being exploited
In today’s digital age, the loss of a loved one is already a challenging experience for families. However, the situation is becoming increasingly complicated due to the rise of third-party websites that repost obituaries without the consent of the grieving families.
This alarming trend has caught the attention of the Bereavement Authority of Ontario (BAO), which is raising awareness about the potential exploitation of families during their most vulnerable moments.
Unauthorized reposting: a growing concern
Many families are unaware that their loved ones’ obituaries are being copied and published on various websites, often with the intent to profit from their grief.
The BAO has issued warnings about these practices, highlighting that some companies are selling memorial items—such as flowers, candles, and tree planting services—under the guise of honoring the deceased. Unfortunately, families receive no compensation or acknowledgment for these unauthorized postings.
“People generally find out about unauthorized obituary notices—of their fathers, mothers, grandparents, and others—when they happen across them online,” the BAO stated. This shocking revelation has led to growing frustration and anger among families who feel their grief is being exploited for profit.
Case studies: Afterlife.co and Echovita
One of the most notable cases involved Afterlife.co, a website that was ordered by a federal court in 2019 to pay $20 million in damages after a class-action lawsuit revealed its unethical practices.
The company profited from reposted obituaries and photos without the consent of the families involved. Following the ruling, Afterlife.co shut down, but concerns have resurfaced with the emergence of Echovita, a newer website that appears to be operating under similar principles.
Linked to Paco Leclerc, who was previously associated with Afterlife.co, Echovita has sparked outrage among users who have discovered their loved ones’ obituaries posted without permission. One Reddit user shared their distressing experience, stating, “My dad’s obituary appeared on this site three hours after we posted it.” Another user lamented, “They even removed my husband’s name and all the grandkids. Talk about adding insult to injury.”
Protecting yourself and your loved ones
In light of these troubling developments, the BAO is urging the public to exercise caution when navigating online obituary postings. Families are encouraged to verify any obituary before purchasing memorial gifts. The BAO advises that only notices posted on funeral home websites licensed by the BAO should be trusted. To confirm a funeral home’s legitimacy, look for the “Licensed by the BAO” badge at the bottom of the homepage or contact the funeral home directly.
As the digital landscape continues to evolve, it is crucial for families to remain vigilant and informed about the potential risks associated with online obituaries. By taking proactive steps, families can protect themselves from exploitation during one of life’s most difficult times.
