Table of Contents
Meghan Markle, the Duchess of Sussex, has officially stepped into the entrepreneurial spotlight with the launch of her lifestyle brand, As Ever. This exciting new venture debuted on her website, showcasing a collection that reflects her passion for cooking and entertaining.
The initial product line includes a variety of items, such as a $28 jar of wildflower honey, $15 flower sprinkles, a $14 crepe mix, and $12 teas, all of which were first introduced in her Netflix series, With Love, Meghan.
Inspired by a love for elevated living
The collection is described as “a glimpse into Meghan’s approach to elevated, everyday living.” This phrase encapsulates the essence of the brand, which aims to bring a touch of sophistication to daily routines.
Each product is crafted with care, reflecting Markle’s personal style and her commitment to quality. The lifestyle brand is set to roll out globally, starting with the United States, and future collections are expected to be released seasonally, promising a continuous evolution of offerings.
A journey of rebranding and creativity
Initially announced in 2024 under the name American Riviera Orchard, Markle faced trademark challenges that led to a rebranding. In February, she revealed the new name, As Ever, through her Instagram account, stating, “This new chapter is an extension of what has always been my love language.” This statement highlights her desire to connect with her audience through products that resonate with her personal experiences and values.
Celebrating the launch with a personal touch
To commemorate the launch, Markle shared a heartfelt video of herself preparing a Chantilly Lili dessert, named after her daughter, Princess Lilibet. This personal touch not only showcases her culinary skills but also emphasizes the importance of family in her life and brand.
In her social media posts, she expressed gratitude to her creative team, acknowledging their support throughout her journey. “Huge thanks to the fellas who have been with me on every creative endeavor for over a decade,” she shared, highlighting the collaborative spirit that fuels her projects.
As Meghan Markle embarks on this new chapter, her lifestyle brand promises to offer products that are not just functional but also infused with her unique perspective on life. With a focus on quality and elegance, As Ever is poised to make a significant impact in the lifestyle market, appealing to those who appreciate the art of living well.
