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As the holiday season approaches, local charities in Calgary are facing unprecedented challenges due to the ongoing strike between Canada Post and the Canadian Union for Postal Workers. This disruption has raised concerns about the impact on fundraising efforts, particularly for organizations that rely heavily on mailed donations.
With many charities aiming to raise significant funds for their operational needs, innovative solutions are becoming essential.
Understanding the impact of the postal strike
Emma MacIsaac from Inn From the Cold highlights the urgency of the situation, stating, “We typically try and raise a million dollars for shelter operations, and from that million dollars, about 40 percent of donations come by cheque in the mail.” The uncertainty surrounding the postal service has prompted charities to rethink their strategies and explore alternative ways to engage with donors.
The stakes are high, as these funds are crucial for maintaining shelter operations during the winter months.
Creative solutions to secure donations
In response to the postal strike, charities are getting creative. For instance, Inn From the Cold plans to set up a booth at the upcoming ‘mom market,’ allowing attendees to drop off their cheques directly.
This approach not only facilitates donations but also fosters community engagement. MacIsaac mentions, “We’re also looking at alternative delivery methods,” indicating a proactive stance in ensuring that contributions are not lost due to postal disruptions.
Direct engagement with donors
Other organizations, like the Calgary Distress Centre, are taking a more personal approach.
Deanna Holt explains their initiative, dubbed the “Cheque Drive,” where team members will visit donors’ homes within Calgary city limits to collect cheques. “It will be an opportunity for the next month for a Distress Centre team member to go to anyone’s home,” she says.
This direct engagement not only ensures that donations are collected but also strengthens the relationship between the charity and its supporters.
Community support and resilience
The resilience of Calgary’s non-profit sector is evident as they adapt to these challenges.
By leveraging community events and direct outreach, these organizations are not only securing necessary funds but also raising awareness about their missions. As the season of giving approaches, the innovative strategies employed by these charities serve as a reminder of the importance of community support in times of uncertainty.
