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Reviving the Classics
Genoa CFC is taking fans on a nostalgic journey with the launch of their latest vintage kit collection, celebrating the iconic seasons of 19. This collection is not just about the jerseys; it’s a heartfelt tribute to the club’s rich history and the unforgettable moments that shaped its legacy.
The new kits, featuring a striking white away jersey and a vibrant orange third jersey, are designed in collaboration with Kappa, ensuring that the retro aesthetic is preserved while appealing to modern tastes.
A Cultural Collaboration
In a unique twist, Genoa has partnered with Italian rapper Bresh to create a special edition of these jerseys.
This collaboration adds a fresh cultural layer to the collection, showcasing how football and music can intertwine. The jerseys were gifted to 50 artists at the prestigious Festival di Sanremo 2025, each adorned with a patch inspired by Bresh’s latest hit, “Tana del Granchio.” This initiative not only highlights the club’s commitment to celebrating local culture but also strengthens the bond between sports and the arts.
Connecting Through Heritage
The connection between Genoa CFC and the legendary Sanremo music festival was beautifully captured in a dedicated photoshoot, emphasizing the club’s innovative approach to blending football with entertainment. This follows their recent match against Torino, where players donned Sanremo-themed patches, further blurring the lines between sport and culture.
With previous collaborations featuring WWE icon The Undertaker and global music star Rita Ora, Genoa continues to push boundaries, creating a unique identity that resonates with both sports fans and music lovers alike.
Where to Get the Vintage Kits
The Genoa x Kappa vintage collection is available exclusively through the club’s online store and at their physical location on Via XX Settembre.
This limited-edition release is a must-have for fans looking to celebrate their team’s heritage while sporting a piece of art that represents a significant era in football history. By merging tradition with contemporary flair, Genoa CFC is not just selling jerseys; they are offering a piece of nostalgia that fans can wear with pride.