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When social media becomes a lifeline
In a world where social media can make or break businesses, one Long Island chicken shop found itself at a crossroads. Josh Gatewood, the owner of Yankee Doodle Dandy’s, faced the grim reality of closing his doors.
With a heartfelt plea shared across local Facebook groups, he reached out to his community, stating, “I can either close my stores, or I can come to the community for support.” This message resonated deeply, going viral and sparking an outpouring of support that transformed his fortunes.
Gatewood’s story is not just about a business in distress; it’s a testament to the power of community. After his post, thousands engaged, and the shop began to see a surge in customers, with daily sales surpassing what they had seen in weeks.
This revival was not just a stroke of luck; it was a collective effort fueled by the community’s desire to support local businesses.
Unexpected allies in the culinary world
Among those who rallied to Gatewood’s side was Michael Landesberg, the owner of Jackson Hall, a popular eatery in East Islip.
Landesberg, who saw Gatewood’s plea online, took immediate action by launching a contest that offered $1,000 in gift cards to anyone who could prove they had dined at Yankee Doodle. His initiative not only provided financial support but also encouraged others to join in, leading to a significant fundraising effort that amassed over $3,000 in gift cards from various local businesses.
Landesberg’s actions highlight a refreshing perspective on competition in the restaurant industry. He stated, “I’ve always believed it’s not a competition; it’s camaraderie.” This sentiment reflects a growing trend among local businesses, where collaboration often leads to mutual success rather than rivalry.
The community’s response was overwhelming, with many businesses stepping up to contribute, showcasing the strength and resilience of Islip’s local network.
A personal journey of resilience
Gatewood’s journey to this point has been anything but easy. Once a successful business executive, he found himself navigating the challenges of life after a series of setbacks. His experience frying chicken at a Zaxby’s taught him invaluable lessons about running a restaurant, and his appearance on “Who Wants to Be a Millionaire” provided a financial boost that allowed him to pursue his dream of opening a food truck and eventually a brick-and-mortar location.
His story is one of perseverance, marked by moments of despair and triumph. Gatewood’s optimism shines through as he reflects on the support he has received, stating, “It’s not over yet, but we’re in the fight, thanks to everybody.” This resilience resonates with many, particularly among younger generations who value authenticity and community engagement.
As the community continues to rally around Yankee Doodle Dandy’s, it serves as a reminder that in times of crisis, the bonds formed within a community can lead to remarkable outcomes. The revival of this chicken shop is not just a business success; it’s a narrative of hope, collaboration, and the power of local support.
