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Bluesky’s explosive growth
In recent weeks, Bluesky has emerged as a significant player in the social media landscape, attracting over 15 million users in a remarkably short span. This surge comes as individuals seek alternatives to established platforms like Facebook, X, and Threads.
The app, which was launched in February 2023, initially aimed for a controlled growth strategy, but the recent influx of users has transformed it into a bustling hub of activity.
Challenges of rapid expansion
Despite its success, Bluesky’s rapid growth has not been without challenges.
Jay Graber, the CEO, acknowledged the “growing pains” associated with such a swift increase in user numbers. The platform’s small team of 20 full-time employees has been working tirelessly to address technical issues, including site outages and glitches.
As the user base expands, maintaining a seamless experience becomes increasingly complex, and Bluesky is striving to keep its early adopters satisfied amidst the chaos.
The shifting social media landscape
The rise of Bluesky coincides with significant changes in the social media world.
Following Elon Musk’s acquisition of Twitter, now rebranded as X, many users have felt alienated by the platform’s new direction. Similarly, Threads, introduced by Meta, has faced criticism for its algorithmic curation that limits political discourse. As a result, users are actively seeking platforms that allow for open discussions on pressing social issues, making Bluesky an appealing option for those disillusioned by the current offerings.
