There's nothing worse for a bicyclist than finding yourself a mile in to a two-mile stretch of shoulder-less, busy, highway-speed traffic with no alternative route. Before today, this was a common occurrence if you went to trusty Google Maps to get bicycling directions, but starting today, that has all changed.

Google has added bicycling directions, lanes and routes to Google Maps, meaning you no longer have to drive, walk or bus to get directions. And we can tell you, bicyclists are excited.

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Before now, the only option to cyclists to get even remotely appropriate directions, was to use the walking option, but this would still ignore bike trails. Google has heard the pleas of cyclists and, from first look, we have to say that the feature is well implemented.

We gave it a test to see if it would put us on some of Austin's more bike unfriendly streets, but it managed to chose some good alternative routes and stick to the bike trails when it could. The directions got a little wonky when we threw it a few curve balls, but we expect this to happen with any mapping service, especially one still in beta. But, as we've learned, you can't just go mindlessly follow directions, lest you end up in a lake.

The new feature also includes a "Bicycling Layer", which shows bike paths and bike-friendly streets with or without lanes. Three different lanes appear in the layer.

• Dark green indicates a dedicated bike-only trail;
• Light green indicates a dedicated bike lane along a road;
• Dashed green indicates roads that are designated as preferred for bicycling, but without dedicated lanes

According to Google, it has also taken steps to avoid uphill and long downhill routes, busy roads and even busy intersections. Google says that it even takes hills and other factors into account when calculating your trip time. "Assuming typical values for mass and for wind resistance, we compute the effort you'll require and the speed you'll achieve while going uphill," Google says in its Lat Long Blog.

Google worked with the Rails-to-Trails Conservancy to bring more than 12,000 miles of biking trails to its map, along with bike lanes and recommended streets for 150 cities across the country. Google makes sure to point out that the feature is still in beta, so feel free to tell Google the next time you find yourself on a crowded, shoulder-less highway because of Google Maps.

And for those of you headed to fair Austin this week, make sure to take a look at the new feature, because it includes all of Austin's numerous bike trails and bike lanes. If you've never been to Austin for SXSW before, bicycling is the way to get around town and now you'll know how to get there.

Discuss

Bookmarking service Delicious has just rolled out a Google Chrome browser extension.

Like other Chrome extensions we love to play with, this one is lightweight, fast and useful. There's no bulky sidebar here. Bookmarks can be created and saved with a miniscule "TAG" button and they can be searched from Chrome's excellent omnibar. So, do you think this will prompt loyal Delicious users - many of whom had been holding out on Chrome in favor of Firefox - to switch to Google Chrome entirely?

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This is what the button and simple form for bookmarking a page look like:

While this extension doesn't have all the bells and whistles of some of Delicious' other browser add-ons, the team noted that the public demand for a Chrome extension prompted them to release a beta earlier than they would have liked.

"It doesn't have all the API's needed and it's missing a good chunk of the functionality we believe it needs, but we're getting so many requests for the Chrome extension that we're going to make this available sooner than we originally planned...

"As soon as Chrome is able to support the functionality needed we'll ensure the features of this extension matches that of our other browser add-ons. There are still some interactions we're not quite happy with that we'll address shortly, but we wanted to give you an official Google Chrome extension as soon as possible."

What do you think? Does the new Delicious extension make you want to use Chrome more? Or if you're a Chrome fan, does this move give you a renewed interest in Delicious? Let us know your thoughts in the comments.

Discuss

Social media gurus: We all know one. If you're lucky, you know only one.

They are the attendees of tech parties, the "Twitter consultants," the armchair generals of the Internet, and their numbers grow by the day. Yet most of them couldn't distinguish a line of code from a badly punctuated haiku.tweetmeme_url = 'http://www.readwriteweb.com/archives/open_thread_should_social_media.php';tweetmeme_source = 'rww';

What's to be done with the social media experts? Accept that their blathering may contain some wisdom? Or require technical exams for all Twitter users with more than 1,000 followers? You decide! And make the NMDs among us take our "technical" quiz.

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There is always grave danger when amateurs turn overnight into experts. This sub-professional clown town is where B movies and Soulja Boy come from. It's also the birthplace of every blowhard who tells you you're "doing it wrong" without any technical knowledge or original thought to back it up.

Sometimes, it's not such a bad thing - in fact, there are a great many non-technical social media folks who are doing a great job of creating quality content and helping brands get themselved situated on the Web. But most of the people I can think of who fit this description have been doing their thing for so long that they've had to pick up a few technical tidbits along the way to ensure their continued success and to ensure they weren't sounding like idiots.

However, I hold the strong opinion that if you're working in technology - even as a PR flak or social media consultant - you should be able to understand some of the terms, concepts and people that make your business possible. Otherwise, you risk your own reputation by taking the chance that you're scarily wrong or laughably vague, and you risk gumming up the works for your clients by not knowing how to communicate with their audience, many of whom are very technical folk.

Ultimately, taking the time and effort to understand the technology you use is simply a matter of taking pride in your work, just like the barista who knows all the ins and outs of the perfectly pulled free-trade organic espresso or the skilled sommelier who, though he may not make the wine himself, knows everything about who did and where and how.

Take this quick survey, my social media gurus. (Techies, don't take the survey; you'll skew the results.) If you can't work out the answers, you might be sounding like an idiot - I tell you this because I'm your friend and I care about you. And remember, when you cheat, you're only cheating yourself, so no Wikipedia for you.

Let me know in the comments what you think about the issue. Am I being an elitist prig? Did I not take my rant far enough? How much do you think a social media expert should know about tech? Would you work with someone who couldn't sail through this "technical" survey?

var PDF_surveyID = "0CB7279E686F7832";
var PDF_openText = "View Survey";


View Survey

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Phonebooth.com, a VOIP service for individuals and small businesses, just launched a free version of its service. Phonebooth, just like Google Voice and Ribbit Mobile, provides its users with a free local phone number that can be forwarded to any cell phone and landline. Phonebooth also offers voicemail transcriptions. What makes it stand out from it competitors, however, is that it offers an auto attendant feature that allows you to route callers to different employees.

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It's worth noting that Bandwidth.com, the company behind Phonebooth, has been providing infrastructure services to other VOIP services, including Voxeo and Yext, for more than three years. The company's VOIP network delivered almost 4 billion minutes in 2009. Bandwidth began a beta test of the paid version of Phonebooth.com last year and now has over 1,000 customers.

Features in Phonebooth's free version:

• Free local phone number for your business
• Includes an auto attendant (Press 1 for Sales, Press 2 for Support...etc.)
• Unlimited extensions for your employees or partners
• Read your voicemail, with VM-to-email & text transcription
• 200 free minutes of inbound calling (6¢ additional)
• Includes new Contact Us Plus feature

A Free VOIP Service that Will Grow With You

Starting today, Phonebooth will offer a free service geared towards individuals. The company also announced the general availability of its $20/month/user option, which offers a fully featured phone system in the cloud. One of the advantages of using Phonebooth over similar services like Google Voice or Grasshopper is that the company allows users to upgrade their phone system over time. Once your company outgrows Phonebooth's basic plan, you can easily switch to a higher-end phone system (Phonebooth on Demand) with hardware IP-based phones.

Phonebooth's users will be able to choose local numbers from virtually everywhere in the U.S. (the service us U.S.). Sadly, though, there is no way to make your Phonebooth number appear on the caller ID for outgoing calls from your landline or cell phone. Phonebooth doesn't currently offer any mobile apps, though the company told us earlier today that mobile apps are definitely on Phonebooth's roadmap.

Contact Plus Widget

In addition to the free VOIP service, Phonebooth is also launching a new widget for small businesses - Contact Us Plus - that allows potential customers to use Phonebooth's VOIP service to initiate a call right from the website. In addition to initiating phone calls, the Phonebooth widget can also feature additional contact info (Twitter account, email etc.), as well as your address and a map. Phonebooth's users can also opt to show phone numbers for different departments in their company in the widget.

Discuss

A ReadWriteWeb Guide

OMG! Kevin Rose just touched my shirt!

Don't lie - we know you get butterflies at the thought of bumping into iJustine or Robert Scoble at a tech conference. We've pulled together a nice little cheat sheet just for you, friends. tweetmeme_url = 'http://www.readwriteweb.com/archives/sxsw_2010_for_web_celeb_stalkers.php';tweetmeme_source = 'rww';Whether you want a simple handshake, and autograph on your iPhone or a chance to pitch your idea for the Next Big Web App, here's ten places, panels and parties where you can track down the Internet famous at SXSW 2010. Don't forget to leave your tips in the comments!

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This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn't your cup of tea, be sure to check back for more information soon!

<?php include('/includes/sxsw2010.php'); ?>Justine Ezarik, a.k.a. iJustine

Longtime lifestreaming queen iJustine is famously an Apple fangirl, but it's Intel that's giving you the key to tracking her down at SXSW. She's and Intel Insider, and she might be stopping by some of the Intel Insider events, like Frank Gruber's Johnny Cash party or Chris Heuer's Social Media Clubhouse. We don't have hard and fast details on Ezarik's whereabouts, but wherever she is, she'll probably be tweeting, so keep an eye on her Twitter accounts.

Christopher Poole

Pool may not be a household name in and of himself, but there's nary an Internet user who hasn't been in some way effected by the fun and foul play on 4chan. "4chan - often referred to as a 'meme factory' - has been responsible for the creation of countless Internet memes but is perhaps best known for its exploits. In this conversation, we'll explore the game mechanics of online communities. What fosters creativity in an online community? What design elements can we incorporate to increase interaction? How is the game played?"

Baratunde Thurston

In "How to Be Black," The Onion web editor and star of Popular Science's Future Of series Baratunde Thurston will "touch on the black online experience (if there is such a thing) included memes, statistics on usage patterns, popular destinations and issues of representation. For example, are black people as represented among the creators, developers and builders of our future or are we more consumer oriented than average?"

Violet Blue

Our favorite sex blogger will be kicking off SXSW with a presentation on "How to Not Be a Douchebag at SXSW[...] Aimed at both first-time and long-time attendees to SXSW Interactive, this biting and humorous, yet useful panel takes a look at the common actions and behaviors to avoid if you don't want to be described as 'doing it wrong.'"

Kevin Rose

This year, the Digg founder returns to host Diggnation Live at Stubb's. The Bigg Digg Shindigg was certainly one of the largest events at SXSW 2009, with fans crowding around the large outdoor stage to take pictures and watch Rose shoot the Diggnation episode. But don't expect to meet the man himself unless you've got VIP status for the party.

Chris Messina

In his talk, "ActivityStrea.ms: Is It Getting Streamy In Here?," Messina will explore the nuances of the real-time web. "From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the 'stream' has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms - the open format adopted by Facebook, MySpace, and Windows Live - and how it's fundamentally changing the social web."

Leah Culver

This young developer and successful entrepreneur will be hosting the Web Framework Battle Royale. "Which web framework will rule them all? As an audience member you pick the winner! We will present an introduction to a variety of web frameworks including Rails, Django, Catalyst and Sinatra. You can vote for the best web framework in categories such as URL handling, database integration, forms, HTML templating, documentation, testing and deployment."

Gary Vaynerchuk

The WineLibraryTV founder is a true Web guru and an inspiration to entrepreneurs and content creators around the globe. He'll be giving one of his signature, unforgettable presentations again this year as part of the Interactive Speakers Series.

Evan Williams

Three years after his web app hit it big at SXSW 2007, Twitter co-founder Ev Williams takes the main stage to be interviewed by Havas Media Lab director Umair Haque in front of a live audience . All we have to say is that you'd better get there early if you don't want to get stuck watching a simulcast in an adjacent room!

Molly Wood

A last-minute stand-in for Natali Del Conte at this event, BOL founder Wood has a fanbase of her own. "CNET's Buzz Out Loud will broadcast live from SXSW. While discussing the day's tech news, hosts Tom Merritt, Jason Howell, Molly Wood and others will chat with the audience and invite special guests to talk about what's happening at the show and beyond."

Bonus Round! If you stalk him on Twitter, Foursquare, Plancast and Gowalla, you might get to bump into Robert Scoble, as well. Or, you can catch him at the Rackspace party Monday evening. And of course, while we don't consider ourselves celebrities, the RWW crew will be present and accounted for at the PBS/NPR/RWW party Sunday night!

Those are our SXSW Interaction recommendations for web celeb stalkers of all stripes. If you've got suggestions or feedback, let us know in the comments! See you in Austin, folks!

Discuss

Google launched an application marketplace today comprised of services from third-party providers that integrate with the Google Apps ecosystem.

The news has been anticipated for some time. In particular, it shows how much Google is embracing open-standards and leveraging its search and Google Apps platform to attract third-party developers.

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Google made the announcement at its Google Campfire One event tonight. The emphasis Google is putting on the enterprise is apparent in how much attention the company put into the event. Over and over we heard that Google passed the 25 million customer mark over the weekend.

It is that mark that Google is using as its hook for attracting developers to its platform. Developers will be charged $100 to join the program. With that entrance fee, they may add as many apps as they wish to the Google Apps Marketplace.

The marketplace supports OpenID to provide a single sign-on for developers. Authorization is integrated into the platform. The customers get access through OAuth, the open standard for authorizing users.

A "manifest page" is the foundation for the service. The developers provides information when adding the application to the marketplace that identifies it. Developers then provide additional information about the product.

The system is a controlled. Application developers submit the app for approval, which might take a few days.

Intuit provided an example of how the system works by showing how payroll could be managed. The customer accesses the account. With Google Apps integration, the customer accesses an account where they have the employee information. It's that collected contact network that is then integrated with the payroll application.

Atlassian showed how Studio, its project management application, would integrate with GMail and Google Apps. Again, if the company is standardized on Google Apps, the information is available through the network.

Manymoon is another project mangement application that was demonstrated. It uses Google Apps to develop features such as a calendar, showing how a startup can leverage Google Apps to add features to its service.

Other companies that were a part of the initial launch include Socialwok and Appirio.

At its core, the marketplace is built upon Google's search capabilities. Google Apps can be extended with applications. In turn, developers have access to the built-in capabilities of Google Apps.

Perhaps the greatest value to customers will be if they are centralized on Google Apps. If so, they can get some pretty powerful capabilities of the marketplace.

Discuss

It never ceases to amaze me how many high-tech industry elites get ensnared in every Twitter phishing attack. (See our November story 7 High-Tech Twitter Users Who Fell for Phishing Scams) This evening Twitter announced that a new program will intercept links sent out by Direct Message and through email, checking to make sure they are safe. Phishing prevention is no small matter.

Twitter's is a good move but a lot more is needed all over the web. If we want a transactional developer ecosystem of distributed identity and portable user data, there are both user education and technical changes that need to be made.

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I don't mean to be pedantic about this, but here's my take on the subject.

It's only because there is a big developer ecosystem creating interesting new services on top of our Twitter identities that any of us would ever consider logging in to Twitter while on another website. That ecosystem is great, and it's the kind of thing that an interconnected web that leverages portable user data would be filled with. But if user data is a form of currency and even people who are professional technology analysts (paid hundreds of dollars an hour for their technology advice - and many of these people are falling for Twitter phishing scams) - if even these people can't tell the difference between a good transaction and a bad one, then what does that say for the future of distributed developer ecosystems and data portability?

Apparently, though, fooling people these days into handing over their Twitter login through an unsafe transaction is like taking candy from a baby. It's really easy.

That's a failing of user education and of the design of distributed authentication transactions, isn't it? (Though it's tempting to blame the users who fall for it, it really is!)

Remember when debit and credit cards were first introduced and many people didn't trust them? Aren't you glad we figured out how to make that work? Similarly, we need a combination of user education (don't give out your credit card number to random people who call you on the phone) and practical measures - credit card transaction receipts have two copies, your copy is the one with the full number printed on it - take it with you. Little things like that and more made plastic a viable platform for commerce. Distributed online identity needs similar measures taken.

You know what also doesn't help? People who try to be helpful by urging users to not even click on phishing links. It's not like these are mysterious poisonous substances that will kill you if you touch them. Go ahead and click on them! Just don't give the resulting spoof pages your username and password. That's the problem!

It's early days in all of this and more moves like Twitter's tonight will be needed. For the good of user security but also for the good of all the innovation this web has the potential to deliver.

Discuss

Sales and marketing are not the same thing. It's true they both deal with relationship management and it's true that neither of these job descriptions require hardcore engineering, but just because they're both in the realm of words over code does not mean that they are the same. At the risk of muddling your mind with HR jargon, the core competencies of a marketer are very different from those of a sales person. Surprisingly, many startup CEOs insist on hiring for a VP of Sales and Marketing position.

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If you're the VP of sales and marketing for your company, this article is not about how you aren't doing your job properly. In fact, it's about how you're doing the job of two separate people and shouldn't be. Interwest investor Bruce Cleveland recently wrote an article entitled, In Search of the Mythical VP Sales and Marketing where he defines the separate domains of sales and marketing.

Says Cleveland, "Sales and Marketing are vastly different functions that require substantially different personalities, skills, and decades of experience to master...A CEO who doesn't understand this basic fact, or doesn't believe it, is not a CEO I want to invest in."

Explains Cleveland, a sales person understands the inner workings of B2B deal probabilities and the short term requirements to increase deal flow. Meanwhile, marketing people look at the landscape from a longterm perspective and lay the groundwork for sales through analyst, media and web leads generation. Essentially, sales people are great oral one-on-one communicators and marketers are great written mass communicators.

He writes, " I have found that the CEO who makes this serious mistake hasn't worked with someone who is an excellent Marketer and therefore discounts the role it plays." With expertise in the Software as a Service space, it's interesting that Cleveland believes the marketing role is the one that gets tacked on at the last minute. While sales offers obvious measurement through direct revenue generation, marketing tends to have a less clear set of metrics.

Cleveland explains that "today's head of Marketing must be an excellent demand creator (the "owner" of future revenue) through sales-ready leads." Essentially he believes that the marketer's job is to increase perceived value and generate demand on a massive scale in order to grease the wheels of the sales team.

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Seth Goldstein comes up with a lot of ideas. Some of them work and some of them don't. He was one of the original backers of Del.icio.us (bought by Yahoo), Etherpad (bought by Google) and Bit.ly (huge via Twitter). He was also President of the short-lived Attention Trust and built a browser plug-in that allowed people to track, manage and sell on the Chicago Board of Trade futures in their browsing history and other online attention data. That didn't work out so well, though it was a very interesting idea. Two years ago he raised $10m, built an advertising network called SocialMedia.com and then sold it off a big chunk of it in November.

Goldstein's latest idea may be one of his most interesting yet. He's co-founded a company called Stickybits. It's a service that uses vinyl barcode stickers and a mobile scanning app to layer social media content on top of physical objects.

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You scan a Stickybits barcode that you place or find on some thing or some place (perhaps on someone) and you can see all the multimedia that's been associated with that barcode before and add your own.

Erick Schonfeld covered Stickybits this morning on TechCrunch and called it a way to unlock "the secret lives of objects." Commenters on that post brought up far more questions than Stickybits has answered so far.

Someone is going to nail this, though. I've long fantasized about being able to use my mobile phone while around town to find out the news, demographic and property ownership history of various locations. Stickybits isn't doing anything that ambitious yet; it's mostly just tweets, photos and audio messages. It's hard to know if a temporary sticker from one particular company will be the way forward into a world of places and objects with social histories made easy to unlock.

Stickybits is selling packs of 20 attractive vinyl stickers for $10, a steep price if you ask me, but perhaps calculated to maximize the significance of each one and minimize the annoyance of property owners about to get annotated. How that price point and the need to download a free mobile app will impact the spread of the program remains to be seen. Whether the messages attached to the stickers end up looking more like Foursquare, Gowalla, Wikipedia or ChatRoulette is another one of the many questions that come to mind.

In a location-aware world, the primary role of the barcode stickers may simply be in letting people know that there is data associated with a particular location, something that other services that let you "tag your world" have struggled with. There will likely be other user experience subtleties, sublime and profane, that users start to notice after a few Stickybits scanning experiences.

Expect to find these things stuck around various places in Austin this weekend. Perhaps on cats, dogs, planes, trains, automobiles and street light poles all around the country soon. Will it work? We'd love to hear your thoughts in comments below.

Discuss

It's services like Put.io that are behind why Google executives argue desktops will be irrelevant in three years, why Steve Ballmer says Microsoft is betting the bank on the cloud, and why storage stats for the newest gadget are becoming less and less important.Everything is going to the cloud.

Does it often feel like a waste of time to download something just to watch it once and then delete it? Then Don't. Use Put.io. Put simply, Put.io fetches files from the Internet and allows you to either store them there or immediately stream them.

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Put.io can get files from bittorrent, FTP, direct download and rapidshare, as well as from standard websites. It can even automatically keep up with downloads, pulling links from an RSS feed.

While the immediate question is one of legality, we do want to mention that, aside from pirated movies and television shows, there actually are a lot of videos out there available for download by bittorrent and other means. Beyond that, Put.io addresses the issue of legality and the DMCA, saying that "It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act ("DMCA") and other applicable intellectual property laws. Responses may include disabling access for all users to the material claimed to be the subject of infringing activity and/or terminating submitters of the material ability to use the Put.io service at all."

We gave the service a shot and it downloaded a 750 megabyte torrent in less then a minute. Although the service wasn't able to stream the MKV format directly on the site (and we had the wrong DiVX player version), we gave it another shot with an AVI torrent and we had streaming video in under a minute. And Put.io stores the files so you can come back and access them again and again.

Currently, beta testers get 50 gigs of storage with 150 gigs of bandwidth. The bandwidth is not counted when downloading the files to the service, but instead when you access them - so repeated watching of a large file could surely reach that limit.

In addition to the basic functionality, you can share files and folders with friends and access files from anything that supports a browser, from your iPhone to your PS3. In addition to a mobile version, the service is planning to release an API as well as a Boxee plugin. The site is still in public beta, but Put.io is offering 300 invites to our readers. Simply visit this site and get an invite.

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Early stage startups in Europe will be the primary beneficiaries of a new €6 million seed fund just announced by Berlin-based Team Europe Ventures. In the past we've talked about Europe's entrepreneurial woes, most notably a dearth of seed funding due to having a culture largely averse to taking risks financially. This new fund is a good step towards changing that trend and keeping more startups from looking for funding elsewhere.

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The €6 million fund (over $8 million) will provide up to €500,000 to early stage startups in the Internet and mobile Internet spaces over the next three years. Team Europe plans to selectively choose four to five startups each year to receive the funding, rather than quickly spreading the wealth around to any worthy recipient.

"If we feel that a business will succeed without us, but will be quicker, larger, nicer with us - than it's a case for us," said Team Europe partner Kolja Hebenstreit in a press release Tuesday. "Experience shows that decisive decisions are often made during the foundation phase, so we think it's good to speak with experienced potential partners as early as possible."

Team Europe has also rounded up entrepreneurs from past investments and active angel investors to assist in the disbursement of the funds, including Matthias Spieß of Leipzig-based Spreadshirt, and angel Günther Faltin.

"These are all people who are active in the Internet space and with whom we have successfully worked together in the past," said partner Lukasz Gadowski, explaining the "tightly-knit network of experts" that will help Team Europe pick early stage companies to fund.

Hopefully this fund will start a trend among European venture capital firms. As we mentioned in February, many European startups have been looking to American incubators to help them get off the ground. If funds like these succeed, we could see these numbers go down over time, and more successful startups could emerge from Europe. Most VCs in Europe look for proven models and a solid financial foundations, so seed funds like Team Europe's and organizations like Seedcamp can help startups get a boost into the line of sight of VCs providing second, third and fourth round funding.

Discuss

To keep up with the growth of cloud computing and virtualization, networks keep evolving. But unlike Twitter's Trending Topics, IT budgets don't scale up. In fact one of the major initiatives in many IT shops is creatively reduce their own expense.

To get to a scalable cloud infrastructure where costs are contained, it sounds like the network industry is going to see a time where a "Linux" arrives on the scene. An open source alternative to building networks may disrupt the networking landscape and give network admins an open source network operating system.

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Virtualization: It's in the Network Too

Distributing workload across machines, storage, and environments has required networks to be smarter than ever. Now, the network needs to be intelligent enough to not only route traffic both a bridge and a toll-gate, but to also provision and de-provision all aspects of the environment at a moments notice.

Providers like Rackspace are in the business of using the network to optimize the performance of the entire data center. To be effective in keeping up with dynamic system provisioning, technical teams need access to all tiers of the computing environment to reduce operations overhead.

Hosting providers, such as Amazon Web Services and Rackspace innovate new integration patterns - including ones in the core of the network - to get their job done. Network operating systems that are open, like Extreme XOS enable large scale hosting providers to look deeper into networking gear and start to tune it themselves. And enterprises may follow this trend.

Servers Don't Sleep at Night, but Applications and Admins Do

For a long time, networks have been used to detect the peers and devices. Many of us use the nearly ubiquitous DHCP (Dynamic Host Configuration Protocol), which is the the thing that automatically assigns IP addresses to a PC when plugging into the network.

In an analogy, there is a need for a "super DHCP" is needed that can keep up with the highly virtualized cloud infrastructure per virtual instance. To do this, engineers look deeper to find efficiencies in how the network talks to the hardware and software for the virtual machines.

A good example of benefit for this is where a resource has peak loads during the day. Due to natural usage, the applications compute power is not utilized during the night. Using monitoring and provisioning tools, the network can de-provision the extra hardware and offer it to another service. This "freeing up" allocation saves power and money.

This is a simple example of where virtual data center solutions are being innovated in the industry to figure out how to further timeshare the computing resources. The network has the ability to help manage the scale down to the moment is enabled by it's reach to everything over IP (Internet Protocol).

The Open Network Wins, Developers Rule

Extreme Networks is betting IT leaders that have become very familiar with Linux and open source Hypervisors like XEN want to tweak the network. For the data center manager that wants to go into the core network engines innovate, there comes a need for APIs, SDKS, and open access libraries.

Extreme's openness is in the form of web services, many offered that are offered as XML or CLI scripting that allow integrate tools into the core of the network via XML, and configure edge ports for security and VOIP access as dynamic provisioning.

The company offers a code workbench of its own to download widgets to plug into the network. Designed for the open source developer, it shares the familiar pattern that presides in open source community for application frameworks and operating systems code sharing.

Shown in the diagram, Extreme's network offers real-time provisioning of code widgets in the network.

Play Nice: the Networks Worst Enemy May be Success

Will the network evolve to see an open source player that drives change in pricing and value?

In the rush to enable new efficiencies we wonder if this is an Apple A-HA moment in the making. The question seems to be can the giants in the space balance the fine line of better end-to-end experience of managing the environment and whether vendors do it best. If we follow the Apple example of industry success, and end-to-end play for the network may be in the cards.

Last month, Juniper announced it has created a new business group and commitment to an Junos ecosystem.

Juniper has made a big move towards open source innovation in it's recent re-branding and at least to one analyst, John Furrier from Silicon Angle, seems to be suggesting that Juniper Judo'ing Cisco, like Google did with Open and Microsoft. That probably doesn't feel the least bit nice to the market leader, especially when Cisco is priming it's engines for changing the Internet forever.

Cisco announced opening IOS in 2007 in an effort towards compartmentalizing IOS as part of its overall movement into a more software based organization. With the complex series of network enhancements and feature sets, it will be interesting to see how Cisco views "open" vs. "customizable" and where the control lives for network management and up-time.

When visiting the Cisco IOS website today, we see the standard license and no clear mention of open source licensing. Cisco strikes the balance between open and controlled in it's a approach to defining what an open network is and where networks will be encapsulated as services.

We wonder if Cisco deliver the capabilities to pull more traffic into it's end-to-end range, while open networking APIs rise as part of the network service stack. With this market, it's likely both. At very least, open networking has a role in determining the fate of the network and where territories are being defined.

The Cloud is a Network of Services

The cloud is defining a world where service orientation rules - both the software and physical layers. And, it is breaking the rules of workload distribution, where network topologies are changing. The requirements of connecting the layer 2 and layer 3 networks, as well as IT leaders that are building solutions for mass scaling (enterprises or service providers) are evolving and being driven by an ability to be efficient at the workload level.

Extreme Networks Technical Brief, Dynamic Network Virtualization Overview, explains the value of plug and play network components in today's topology.

"By leveraging Extreme Networks® ExtremeXOS®, a modular, edge-to-core operating system, and our extensibility frame-work including Universal Port Scripting and an XML interface, Extreme Networks is able to tightly integrate the switching network with the virtualization environment to create a virtualization-aware network fabric that automates the network-level virtualization required in next generation data center and cloud computing environments. This unique functionality enables Extreme Networks to provide seamless support of virtualization capabilities across the various hypervisor platforms, including Citrix ZEN, Microsoft and VMware. The highly integrated solution allows the Extreme Networks solutions to trigger responses to virtualization moves as they happen in the network by virtue of a tightly integrated XML-based network management framework."

Extreme, and now Juniper, are moving in the direction of offering IT administrators control points in networks and protocols to optimize it opens the market.

It looks promising to give administrators vendor leverage in buying services without vendor lock, or waiting for feature releases from the vendor. And, it mirrors the open-source movement in bringing communities together to solve problems and build compatible services.

Open APIs may define the cloud's network of the future for large hosting providers. We wonder if for the enterprise.

Photo credit: opensourceway

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Soon, you will be able to share your location with your Facebook friends. According to the New York Times' Nick Bilton, Facebook plans to reveal this new feature during its f8 developer conference at the end of April. As Bilton notes, Facebook updated its privacy policy last year to incorporate language about location sharing. Facebook, according to this report, has been working on this feature for over a year. The company will offer location-based services through its own mobile applications and developers will be able to use this data to develop their own location-based apps on top of a new Facebook location API.

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How Will Facebook's Users React?

It will be interesting to see how Facebook's users - who are famously averse to change - will react to the arrival of location as a status update on the service. According to Bilton, Facebook "has been trying to figure out how to add location data to its service without raising potential privacy concerns or negative feedback from its users, as it has in the past with new features and redesigns."

From Facebook's Privacy Policy:

Location Information. When you share your location with others or add a location to something you post, we treat that like any other content you post (for example, it is subject to your privacy settings). If we offer a service that supports this type of location sharing we will present you with an opt-in choice of whether you want to participate.

When Facebook introduced the newsfeed (which is now an integral part of the service), a large number of users considered this to be an invasion of their privacy. Location-based services have long suffered from the impression that sharing your location online can be dangerous and services like the Foursquare-based PleaseRobMe have only strengthened this sentiment among many users. Even though Facebook offers relatively sophisticated privacy controls, it will be interesting to see if the service's users will warm up to the idea of sharing their location with their friends. A lot of the success of this service will depend on how well Facebook can educate its users and how it implements this feature and the privacy controls around it.

Will Facebook's Users Care?

It will be interesting to see if Facebook's users are even interested in sharing this information. While services like Foursquare and Gowalla are slowly but surely gaining new users (in part thanks to offering incentives for checking in at various venues), Twitter, which introduced a geotagging API last year and just introduced some location features on its website today, hasn't seen a very strong response from users and developers so far.

Not Competing with Foursquare and Co.?

According to the New York Times report, Facebook isn't trying to compete with location-based networks like Loopt, Gowalla and Foursquare, however. Instead, Bilton argues, the company is far more interested in competing with Google for small-business advertising. This will surely raise additional privacy concerns among Facebook's users.

It's also important to note that Facebook's API, will allow intrepid developers (including Foursquare, Gowalla and Loopt) to develop interesting location-based services on top of Facebook, however.

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The Blackberry outage that RIM does not want to talk about continues to affect people on both sides of the Atlantic with outages reported in the United States, Canada and the United Kingdom. Some people have been without service for more than 24 hours.

The outage is a peculiar one, Data Outage News reports:

"Again, this is affecting devices on all North American carriers, BIS and BES, and it appears to be only devices on WiFi, wherein data works "sometimes" when connected via WiFi; no data when WiFi is disconnected."

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RIM has not yet made a statement about the outage and we have to believe that this is not a smart way to handle an issue that has customers wondering if it their phone that is causing the problem.

T-Mobile has been keeping its Twitter account updated for customers affected by the outage.

We posted yesterday about the news. It was difficult to get a read on the extent of the outage but by this morning commenters were reporting a number of problems.

On Monday, Simon Benson in the United Kingdom said:

Seems to be affecting the UK as well! We've been out since around noon GMT on Sunday! Bit difficult remote working without access to email...

Some are considering dropping the Blackberry. Danielle Ricks posted:

"I've had MAJOR problems with my T-Mobile Blackberry 8900 for the past 12 hours!!! What is most disturbing is the fact that the T-Mobile techs didn't even know there was a problem. I spent a half hour doing trouble shooting with them... after doing my OWN trouble shooting... just to FINALLY find this post telling me we ONCE AGAIN have a nationwide Blackberry outage.

I'm on my way to SXSW and I HAVE to get my emails. I LOVE T-Mobile customer service but if the Smartphone doesn't work it won't do me a whole lot of good. I've been a loyal Blackberry customer but this is my third RIM outage and I'm done! Thank you ReadWriteWeb for being on top of things *calling AT&T to inquire about an iPhone*"

The outage can't be helping RIM right now. How many outages can users face when there are an increasing number of alternatives to their service?

We'll update the blog when we have an update about the service being restored.

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Today, Cisco announced the CSR-3 product, a game-changing system to managing the network core. But for CEO John Chambers, the news is about market transition forces and being ready for the next generation of the Internet. tweetmeme_url = 'http://www.readwriteweb.com/cloud/2010/03/cisco-internet-crs-3-cloud.php';tweetmeme_source = 'rww';

The company invested $1.6 billion research and development in CRS-3 to be ready for the next phase of market growth that merges video, cloud, and mobile trajectories. When asked, he said when his team looks out 3-5 years that network growth may be 300 to 500%. Cisco is investing that another revolution is on the way for consumer access and enterprise productivity.

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Getting a handle on scale Cisco's fabric offers network speed never seen before.

According it's' own estimates the CRS-3 could offer bandwidth for:

• Every man woman and child in China the ability to make a simultaneous video call.
• All movies ever made to be downloaded in 4 minutes (if you had enough disk to store them).
• 1 GB link to every household in San Francisco.

Virtualization and Cloud: Moving from Plumber to Business Architecture

The network has many touch points. Chambers said that this has been moving Cisco from being a technology partner to a trusted business partner for nearly all its enterprise and service provider accounts. He views this as a tipping point in how Cisco engages customers and innovates.

To that end, the major market transformation underway in the cloud, and Cisco has positioned its network, including the CRS-3 to offer tight linkage between data center and virtualized services.

Chambers mentioned "It's all about the cloud, the CRS-3 family talks directly to the UCS in the data center." To that end, it's nice to consider the end-to-end network being prepared for the connections in the data center, especially for physically distributed environments that benefit from fast links between them.

Chambers continued: "We kept our partners VMware and EMC in mind in this solution, to be ready to fulfill our vision in the data center".

Here it is a summary diagram on CRS-3 connects data centers.

Service provider: Critical Network Backbone

Keith Cambron, President and CEO, AT&T labs added. "AT&T was the first user of CRS-1 with it's 40 GB interfaces and have been using them to manage their network growth. We are testing the 100GB interface in the labs and real production environments."

Chambers mentioned that Cisco's goal is to have long-term partners and to never compete with pervice provider. With a company like AT&T, Cisco's product goals are to help be ready for where things are headed, to be there when it's needed. Cisco does not want to be the bottleneck for the Internet.

He continued "Service providers are our partners, if our goal is to bring this technology to everyone in the world, we must work in a tight fashion and follow the market transitions with them"

Q&A

Some of the best parts of this dialog was the question and answer session, a few excerpts below show the depth of thinking Cisco is moving forward with the intelligent network.

Q: How does this impact the mobile data flow?
A: The team was asked about how this innovation impacts consumers and the mobile data flow.

Chambers added, "As a consumer, I want any video any time. To share it on any device in the living room and to bring it with me when I'm on the go. The network has an important role in enabling that future"

Cambron spoke from AT&T's goals with this technology "It provides a single network design for around the globe. Particularly important for important customers who are using private networks and deploying mobile applications. A common network design that is highly video centric is central to our business"

Q: Is Cisco an on open vs. closed company, will core innovations from CSR-3 be open source?
A: Chambers responded "Interoperability is one thing we don't debate in Cisco. We believe we need to bring together all of these protocols into one network. We will of course be an open architecture."

Q: What do you think about Google's service provide announcement?
A: Chambers responded "Google is a great company. We love anyone who adds loads to networks. We think the question here is how do we find the "and" here and find ways to build load and also built great networks with the right partners."

Q: Why is Cisco building in silicon?
A: Chambers was excited to talk about how important silicon was to the company in the products. "Cisco's investments in ASICS has been a key part of many of the core products. The reason that Cisco does our own, is that silicon ties all of the key components together. Cisco had to change the way its working style to have a collaborative team to build this next generation of silicon."

Cisco is in a unique position to see the future of bandwidth better than anyone.

We wonder if Cisco will be rewarded for avoiding future network bottlenecks and propel the network forward with CRS-3?

Discuss

NTT docomo, the telephone provider patronized by approximately half the population of Japan, today linked its mobile identity layer with a general web identity for users through OpenID, according to the OpenID Foundation. NTT docomo users will now be able to quickly and easily log-in to any OpenID supporting website online with the same account credentials they already use in the country's flourishing mobile ecommerce and content ecosystem.

Just when you thought the Identity game was over and Facebook or Twitter had won, now you can welcome 55 million more docomo customers onto the OpenID side of the contest.

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Why OpenID is Important

OpenID is an open source and open standards system of Identity that allows users to log-in to any OpenID supporting website with the account they've already created through a trusted identity provider. The system makes it easy for users to start using new sites with just a few clicks, easy for them to take their profile and friend data with them from site to site and easy for websites to offer personalized service immediately, based on the data an OpenID user brings in with them from their cross-service identity provider. Though ease of login has been the primary use to date, identity and payload as web-wide development platform is the long-term promise of OpenID.

It's an intriguing paradigm that has had mixed success to date, limited primarily by design and User Experience challenges. The entry of Japan's largest telco into the OpenID ecosystem could help propel OpenID forward, but many other large companies have gotten as far as offering outbound OpenID and then ceased active engagement with the protocol.

We've got our fingers crossed, though, for the success of a portable identity system that isn't owned by one single provider like Facebook. Facebook's Connect system of identity does offer a good perspective, though, on what's possible in every way but independent ownership.

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StatusNet, the open-source microblogging service that serves as the foundation for identi.ca, just announced the launch of the public beta of its StatusNet Cloud Service. Thanks to this, you can now easily host your own Twitter-like community for your blog, club or company. tweetmeme_url = 'http://www.readwriteweb.com/archives/host_your_own_twitter_clone_statusnet_launches_public_beta.php';tweetmeme_source = 'rww';The StatusNet Cloud Service also supports OStatus, a new standard that allows users on different social networks to follow each other. StatusNet accounts are currently available for free. The company will begin to offer additional paid services in April.

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Getting Started

To get started, just head over to status.net, sign up for a free account. You can choose between a single user account (good for bloggers and brands), a private network for your company or a public community site. After that, you can customize your site with your own logo and colors. You can also set the character limit for status updates from your users.

Connect to Twitter

Just running your own microblogging network isn't too exciting unless you are running an internal site for your business, but you can easily connect your Twitter account to your StatusNet site, so that every update from your personal site gets syndicated to your Twitter stream as well. Sending local StatusNet @replies to Twitter is optional.

StatusNet in the Enterprise

StatusNet also offers paid enterprise solutions, with costs ranging from $1,000 to $10,000 per year depending on the features and level of service the customer expects. Our Own Alex Williams just took a closer look at the service's future in the enterprise last week and argued that it "has the features that the enterprise customer wants and it has a strong developer community."

As of now, StatusNet's free offering can't quite replace Yammer or similar products in a business setting, but if you always wanted to set up your own Twitter-like environment, StatusNet now makes it as easy as choosing a URL.

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Online retailer Amazon has ended all Colorado-based affiliate accounts after a new law passed by the state's legislature would have forced them to collect and pay state sales taxes. The law, HB 10-1193, states that any affiliate marketer making more than $10,000 for a retailer is declared a legal agent, and a state presence, of that company. Rather than be forced to pay the state taxes, Amazon has instead side-stepped the law by closing its doors to all affiliates based in Colorado.

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Residents of the state can still buy from Amazon and can even be referred by affiliates in other states, but the company's affiliates in Colorado are out of luck. In a letter to its affiliates announcing the termination of their accounts on Monday, Amazon decried the new Colorado state law and encouraged affiliates to "express their views" to the General Assembly and to Governor Bill Ritter.

"There is a right way for Colorado to pursue its revenue goals, but this new law is a wrong way," Amazon wrote in a letter to it's affiliates. "As we repeatedly communicated to Colorado legislators, including those who sponsored and supported the new law, we are not opposed to collecting sales tax within a constitutionally-permissible system applied even-handedly. The US Supreme Court has defined what would be constitutional, and if Colorado would repeal the current law or follow the constitutional approach to collection, we would welcome the opportunity to reinstate Colorado-based Associates."

A court decision in 1992 ruled that online retailers only have to pay state sales taxes to those in which they have a physical presence in, such as with offices or warehouses. Colorado's new law says that affiliates represent a presence in the state, but in reality they are just marketing partners, not part of the company as the law suggests.

Backlash yesterday was largely targeted at the Colorado legislature, and not at Amazon for ending the program. It makes more sense for Amazon to end their affiliate program in Colorado than to be forced to file state taxes, especially since they can still make money from customers in the state. By attempting to collect on taxes from online retailers, Colorado has effectively shot themselves in the foot; Amazon affiliates can no longer make any income which means less income tax for the state to collect. There are other companies through which to run an affiliate account, but why would they want to pay taxes either?

"I should have come out very publicly about this when I first heard about it," writes investor Brad Feld, himself one of Amazon's discontinued Colorado affiliates. "I expect the Internet Affiliate business in Colorado will completely die within the next thirty days (every company that has an affiliate business will turn off all of their Colorado-based affiliates.)"

The Colorado legislature should have foreseen this outcome - it's not the first time Amazon has been forced to shut down affiliate programs. In July of 2009, Amazon closed off their programs in Rhode Island and North Carolina, and has previously sued over a law passed in New York in 2008. The suit, however, was eventually thrown out and Amazon has since been paying taxes for New York affiliates they feel are too valuable to give up.

The decision in Colorado should make entrepreneurs and small business owners participating in similar affiliate programs in any state nervous, especially those in states with large deficits and small consumer markets. California's budget woes and it's large consumer economy could make a bad combination for Amazon who might be unwilling to give up their valuable affiliate program there if a similar law is enacted. The problem for affiliates in smaller states is that Amazon won't think twice about shutting down their program there, as evidenced by Rhode Island and North Carolina.

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If your Foursquare check-ins could be limited to backyard outings and trips to the mailbox, you may be interested in a new mobile application called Miso. With this service, a startup from Bazaar Labs, also the makers of a social network called Flixup! for movie chatter, you can perform Foursquare-like "check-ins" when watching a particular TV show or movie. Homebodies, this app is for you.

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With Miso, instead of checking in to locations outside of your home, like bars, restaurants and events as you do with popular mobile applications like Foursquare, Brightkite, Loopt and Gowalla, the Miso app takes the "check-in" model and uses it to connect people enjoying TV shows and movies. Although you could check-in when watching a movie at a local theater, the app is just as useful to those who tend to stay at home.

Foursquare for the Boring?

For those with the heyday of youth behind them, social outings to bars and restaurants and other "fun" events are slowly replaced with more boring trips to the grocery store, playgroup meetups and other errands unworthy of sharing with a mobile social network. In addition, tighter household budgets forced upon families by the down economy has many trading weekly evenings out for low-cost movie nights at home, cuddled up with the latest Netflix DVD - or even just good ol' fashioned cable TV.

Thanks to Miso, even homebodies like this can participate in the check-in craze. Although you can still share what you see at the theater, if desired, the beauty of this app is that you don't need a social life to socialize via your mobile. Instead, you can just chat it up with other fans of home entertainment, where you discuss the latest episode of "Lost" or the newest HBO original movie, for example.

Using Miso

To use the app, you "check in" by sharing what you're watching. And as with Foursquare, you can unlock badges the more use participate on the network. (At last - couch potatoes can have badges too!) These badges help you show off your interests to other Miso users so you can connect with similarly like-minded folks.

According to news from MobileBeat, a new version of the app is set to go live this week during the South by Southwest conference. In the updated release, you'll have the ability to add location along with your check-in - in case you ever make it out to the local cinemaplex after all. You can grab your copy of Miso from here (iTunes link).

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Facebook looks to be partnering with event marketplace Eventbrite, a move may have been foreshadowed by recent design changes on the site. The announcement of a partnership was first noticed by a Facebook user who sent in a screenshot to TechCrunch this morning.

Facebook's recent redesign has showed a much more public events page, a feature that would go along with selling tickets to events quite perfectly.

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The text of the announcement, which was hosted at facebook.eventbrite.com but has since been removed, read as follows:

Collect money for your event with Eventbrite

Eventbrite is partnering with Facebook to enable you to collect money for your event. Your attendees pay with credit card and Eventbrite collects the money on your behalf and sends you a check when your event is over. We charge a small service fee for every ticket sold. 5.5% + $.99c, which attendees pay, costing you nothing.

Eventbrite has helped event organizers around the world sell over 10 million tickets. We're excited to help you sell yours and put some delightful cash in your pocket.

Until recently, the Facebook events page was primarily focused on one thing - the events you had specifically been invited to. That's no longer the case. Now, clicking on the "Events" link in the left column brings you to a page that lists not only all the events you're invited to, but any public events that any of your friends are attending.

This seems like a definite shift in focus toward becoming more of a go-to place for finding what's going on around you instead of just keeping track of invites. And if companies can get in on the game and start offering events that users can purchase tickets for through Facebook, then we're talking.

Eventbrite had already made it easy for its users to share events they created on the Eventbrite website on Facebook. This announcement would not only be sharing events, but allowing Facebook users to buy tickets through the site.

Update: We heard back from Facebook and this is what they had to say on the supposed deal:

EventBrite is currently testing a Connect implementation. We don't have anything more to share at this time. Discuss