We are fascinated here at ReadWriteWeb about Hadoop. It can be used in so many ways. It gives you that sense of excitement that shows how big data can open up all kinds of possibilities.

So we got a tad excited tonight when we ran across a post by Mike Pearce about "10 Hadoopable Problems: or in other words, 10 things you can do with Hadoop. But excitement turned to disappointment when it reminded us of how limiting we can be when thinking about big data in standard terms.

We won't go into detail about each of the 10 ways Hadoop can be used. You can go check out the post yourself. Instead, we'll highlight a few and provide our own little view about big data, the failings of geek culture and the role information plays in our interface culture.

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Hadoop is a transforming technology that through its analytic capabilities, can change the way we interface with the world. We use the term interface in deference to Interface Culture, the book by Steven Johnson that explored the Web's interactive elements and technology interfaces. He looked at buttons, links and metaphors such as the desktop and traced them back to medieval planning, Victorian novels, early cinema and the rise of our modern culture.

The interface culture we develop out of big data will spawn new works that help guide us into unfamiliar spaces as much as novels helped the Victorian era make sense of the new, industrial world.

Hadoop is a tool increasingly used to make sense of a new world that automatically creates data in overwhelming amounts. We manually create our own data through gestures on Facebook, from the images we post to Flickr and the tweets we post religiously. But data is also created automatically by intelligent agents who do the work on our behalf, sending information from machine-to-machine, analyzing itself along the way, increasing in intelligence through APIs or forking into new realms as its manipulated and turned into apps, recommendation engines and the rest.

Transforming data helps us make sense of an information universe, By analyzing it we create our own interface culture and in the process, better understand our world. New art, new intellectual movements and new societies will emerge from the data we are just starting to learn how to chisel into new shapes, new scuptures if you will that tells stories about who we are.

Unfortunately, the 10 examples (from a Cloudera presentation) don't draw us into a new world of possibilities. Sure, fraud detection (number seven) is important. Goodness knows how often we hear about it. I am sure there are lots of surveillance geeks out there who love the idea of monitoring trade with Hadoop as pointed out in number 8. Ad targeting comes in the four spot. That's a familiar topic. Search quality is ninth. More yawns. You get the picture.

All of these examples explore what we have become accustomed to in geek culture. Possibilities for how big data can be used in a strictly commercial sense or as a way to optimize processes or the technologies we have already developed.

It's implausible to believe that we will see any kind of diversity in geek culture if we continue grinding down this technically oriented view of the data around us. Focusing on incremental improvements in processes has been done for generations. It will make people a lot of money but its impact is minimal in the world we live. It will create jobs. We will without a doubt see a new generation of data analysts but there is more to this big data, right?

Perhaps it is too early to expect a renaissance. It's like we are medieval artists who are struggling to move beyond the concept of flat images. We are too consumed in the technological marvels of what we have created to fully understand the implications of what we have discovered and with it what we can create.

We will admit it is getting simpler to develop technologies and easier for people to use. More people are making apps. We have a new generation of developers who have taught themselves by following the principles of the view-source culture. More women are making inroads. We can thank open standards for that.

It's the software that mixes and cooks up that data which will truly transform our world. When that data is as accessible as flour is for baking or clay for sculpting then Hadoop and other analytics technologies like it will have real meaning.

And perhaps it is the ability to discover data and perform tricks with it that opens up this marvelous world. A world made from the big data we shape into images that help us realize an interface culture of a new modern era.

Discuss

Earlier this week we looked at the upcoming launch of Google TV. It's slated for this fall (U.S.) and will be integrated into a new line of Sony Internet TVs. Meanwhile a Swedish company has just launched its own Internet TV, built on top of Google's open source Android Operating System.

The company is called People of Lava and its new line of Internet TVs is called Scandinavia (in the same way that Sony has a line of TVs called 'Bravia'). With the tagline "Window to the World," the Scandanavia comes in 3 sizes: 42", 47" and 55". The new product was unveiled this week at the IFA consumer electronics trade show in Berlin.

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Firstly, to clarify that Google TV is a software product built on Android. It will be integrated into televisions (like the Sony Internet TV) and set-top boxes. It appears that People of Lava plans to integrate Google TV into its TVs too, but for now it has gotten a jump on Sony by building its own Android-based Internet TV software.

The People of Lava TV will come pre-loaded with applications, including YouTube, Facebook, Twitter, Google Maps, email client and a web browser. The browser is custom built, based on Webkit (the foundation of many modern web browsers, including Safari and Chrome). The company says that it will launch a "People of Lava App Store," but no time frame has been given. Also included in the TV package is a wireless keyboard with a pointer/mouse.

Right now the TVs are only available to purchase in Sweden.

How Will it Compare to Sony Internet TV?

It will be interesting to see how this fares against the Sony line when that's released in the fall, as Sony has the benefit of having the official Google TV software integrated from the get-go. Sony is also of course a well established TV manufacturing brand, whereas People of Lava is relatively unknown.

People of Lava is clearly trying to get a jump on Google's anointed partner Sony and establish a name for itself in Internet TVs. However it's likely to be short-lived glory, as Sony's offering will surely be more advanced due to the inclusion of Google TV. So the question will become: how fast can People of Lava iterate to compete?

Discuss

I typically hear from VCs these days when they are either doing a big, growth capital round, a follow-on funding, an investment in concert with a syndicate or.... bleeeeeeeeep (as in not at all). The rise of the "Super Angels", a trend TechCrunch Europe was first to call in 2008, seems to be putting paid to VC's involvement in early stage. Or perhaps not. Venture capital house Eden Ventures appears to be on something of a roll and has taken to co-investing with angels like a duck to water. Today it announces five (count'em) new investments, which range in size from £100,000 to £1 million.

Ok, so not only is Google Instant rejiggering how we think about search, but it is also a clever way to create instant music videos. We saw this with the official Google Instant version of Bob Dylan’s “Subterranean Homesick Blues” (where the lyrics on the flash cards get typed into Google and create a stream of related results).

But now the same thing has been done with the “Instant Elements” song in the video above. The lyrics to Tom Lehrer’s song, “The Elements,” are typed into Google Instant, and it creates a visual accompaniment to the song, showing search results and images for each element like magnesium, silicon, and gadolinium. I think we have a meme here. You can do this for any song, and now people will.

The video was created by ad agency Whirled, the same one behind the famous Pulp Fiction Google Wave video.

Advertisers have long talked about the mystical possibilities of using real-time location data to target customers. The technology existed; most cell phones have a GPS receiver in case of emergency. But real-time location data was off-limits to advertisers until Web-centric phones introduced people to the concept of sharing their location in exchange for utility. Soon, along came apps like Foursquare and Gowalla, which essentially trick users into sharing their real-time location with advertisers. Suddenly, location-aware marketing is red hot.

"It's huge and it's increasing," said Michael Becker, a director at the Mobile Marketing Association. "Location is going to play an increasingly critical role in enabling successful consumer engagement through and with the mobile phone."

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For advertisers, the growth of real-time location data felt like an explosion that "blew up overnight," Becker said.

Big name advertisers seem to be throwing money at location-based services. Brightkite is reportedly charging between $10,000 and $20,000 for local promotions. Foursquare seems to be announcing a new A-list corporate partner every week, including Starbucks and MTV. And Shopkick, the treasure hunt of consumption, launched with Best Buy, Macy's and American Eagle among its sponsors - which had to install special audio transmitters in all their participating stores just so the app will know when a user walks in.

Advertisers are excited because location-aware ads really work, Becker said, citing a study that showed nearly 50% of users who are shown a location-aware ad on a mobile device will "take some action," beating out text messaging (37%) and Web display ads (28%).

But isn't that because location-savvy ads are fairly novel? Advertisers were also excited about display ads in the early days of the Web, when users were so unaccustomed to browsing that they clicked on anything that caught their attention. Doesn't it seem like the higher engagement reported for location-aware ads could be because a user is not used to seeing her city or neighborhood mentioned in an ad on her phone?

Newness may be inflating the numbers a bit, Becker acknowledged, but advertisers will just create more engaging and sophisticated ads as time goes on. But location is just one of many important factors in mobile marketing. Advertisers also consider a consumer's age, type of phone, even time of day.

"Location is not necessarily the goal of the interaction. Rather, location is a piece of information that provides context to the user experience and can create a more relevant and engaging interaction with the consumer," Becker said.

Advertisers in the U.S. will spend $1.8 billion on location-aware marketing in 2015, according to a recent report by market research firm ABI Research. (By comparison, advertisers in the U.S. spent $10 billion on search advertsing in 2008.)

Not every advertiser will care about location, said Neil Strother, a director at ABI Research who put together the report. For restaurants and bars, real-time location is crucial. But for NBC or Coke, not so much.

And there are lots of companies hesitant to join in the location game, Strother said. That's because of inexperience and fears about threatening consumers' comfort level. "The next few years will be very important for companies to get it right and not abuse the location information they're getting," he said.

Discuss

You can't pay with your phone at the register yet, but you can use it to pay the babysitter. MoneySend, an application from MasterCard for sending and requesting money in informal person-to-person transactions, is now out in the BlackBerry App World.

MasterCard's app lags significantly behind PayPal's mobile payment app, available for Android, iPhone and BlackBerry, except perhaps that MasterCard has more cache and credibility with older generations. But MoneySend's shortcomings aside, MasterCard is clearly excited about mobile-enhanced shopping.

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MoneySend for BlackBerry is the latest in a slew of MasterCard-branded apps including Marketplace Overwhelming Offers, which pushes users steep daily discounts, Easy Savings Program, which locates nearby discounts from participating merchants, Priceless Picks, an app to encourage shoppers to geotag and share deals, and ATM Hunter.

MoneySend lets users send, request, receive and manage money from the app. Hook the app up to your bank or credit union and link it to your debit card or MasterCard credit card to send money. You can also create a prepaid account through Bancorp Bank, an FDIC-insured online bank. Then manage your transactions, which are subject to some fees, from within the app. No financial data is stored on the device, according to MasterCard.

With MoneySend, both parties have to have the MoneySend app in order to complete a transaction. You can also send money to the mobile phone number of a non-user, who will then get an invite to join MoneySend and pick up the payment. That means until now, a sender would have to be sure the recipient was using an iPhone.

There was speculation that MasterCard's mobile payments could compete with PayPal's when the MoneySend iPhone app launched three months ago. That doesn't seem to have happened. MoneySend has three out of five stars in the App Store, compared to four out of five for PayPal. Simply put, PayPal's mobile app is more navigable and less restrictive. Also: PayPal's userbase is larger, you can connect its app to non-MasterCard credit cards and you can first bump to transfer money. But maybe opening MoneySend up to BlackBerry's well-heeled users will encourage adoption.

Discuss

Zynga has been taking it on the chin from the SF Weekly the last few weeks. First there was a four part series about some stickers that Zynga’s ad agency put on the streets of San Francisco – lame but not exactly Third Reicht territory. But the last two days the newspaper has focused on Zynga’s penchant for stealing game ideas from other companies. FarmVille, FishVille, PetVille, Café World, and Mafia Wars were all copies of other company’s games. That warranted a cover story.

The SFWeekly even gave this copying thing a name – Farmvillians. Which is kinda catchy, although it’s no Scamville if you ask me. Scamville was major league evil. Copying business ideas is just being part of Silicon Valley.

All this got me thinking about the quote “Behind every great fortune there is a crime” and the tendency of some people to go legit just as soon as they’ve won the game. Then they hope that they can wipe the slate clean and be accepted in the better parts of society.

I’m not talking about some real world gangster who moves into a more legitimate role as real estate tycoon and starts giving money to charity. I’m talking about the startups all around us. They all have stories. Some are worse than others, and Zynga has a particularly troubled past. Facebook may have done a better job of avoiding direct video documentation of some of its more interesting ethical moments, but they aren’t squeaky clean, either. Microsoft was famously evil for the first 25 years or so it was around. It’s just too easy to do the wrong thing in business, there are very rarely any consequences.

Should we just let the past go and wipe the slate clean once a company decides it makes more sense to be clean than dirty?

Here’s what I think. If they’ve sincerely changed, give ‘em another chance. It’s worked for the Catholics all these years, and I think it works well in our world, too. Plus, the stuff the Catholic Church has forgiven itself for is way more impressive than, say, putting stickers on a sidewalk or ripping off a few tens of thousands of clueless Farmville players.

That’s the rub though. Whether or not they really are sincere about not being evil any more. I’ve got no answer for that one.

When Google announced this morning that it would be delivering search results to users in real time as they type a query, it rightfully generated quite a bit of chatter and intrigue in the tech world and beyond.

The changes are certain to fundamentally change the way people interact with the world's biggest search engine. But what is less clear is how this game-changing update will affect search engine optimization and search traffic referrals to Websites.

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The Impact on Search Speed, Refining Searches and the "Long Tail" of Search

Google Instant does two things: it returns results more quickly and it predicts search queries as the user types.

While it's too early to predict the implications of this with any certainty, a few speculations come to mind. For one, searching on Google is going to become a much speedier process for the end user, who may now be less likely than ever to click through to the second page of results. Searchers will also be able to more quickly refine their search terms on the fly, which could either prove to be good or bad for site owners.

"It seems to me that the top three rankings will get even more value," says Ian Lurie, President of Portent Interactive and blogger at Conversation Marketing. "Also, long-tail search is going to be more important, since folks can just keep typing until they see what they want."

On the other hand, John Ellis at Search Engine Land wondered earlier if Google Instant would "kill the long tail" of paid search advertising by making it less worthwhile to bid on more specific, long tail keywords.

How the User Experience Will Change

According to Avichal Garg, former Product Manager of Search Quality at Google, the impact of Google Instant on SEO and search performance will come as a result of changes in the user experience, not the ranking algorithm, per se.

He cites query construction patterns, click patterns, page scanning behavior and the ease of making search query refinements (re-searching) as examples of user behaviors that are likely to be different from here on out.

"It will have a tremendous impact," says Garg. "User behavior will change. And good SEO is all about understanding end user behavior."

Will It Impact Traffic to My Site?

For insight into whether the volume of search traffic to one's site will change, look no further than the Google's own Webmaster Central Blog, which advises site owners that they "may notice some changes in your search queries data due to the launch of Google Instant." The post goes on to explain that the number of impressions for many search queries is likely to increase. In other words, the number of times a given site is displayed in results (whether they're clicked or not) is bound to go up, since users no longer need even finish typing a search query before the results show up.

Google's Matt Cutts Chimes In

Perhaps the most insightful commentary on Google Instant's potential impact on SEO came in a blog post from Goolger Matt Cutts a few hours after the company's announcement:

"The search results will remain the same for a query, but it's possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson's blog that had been on page 2 of the search results."

Are you concerned about how Google Instant might impact your site's visibility on Google? What do you think about the new feature in general? Leave your thoughts in the comments.

Discuss

TechCrunch-reading football fans may remember a nifty, free online game we wrote about last year called Quick Hit that puts you at the helm of a virtual football team. The game doesn’t involve the twitchy gameplay of gaming goliath Madden, but is instead built around strategy and play calling (though it does feature rich, 3D graphics to keep things interesting). You may also notice that the game’s logo looks a little different from last year’s: it now sports the official emblem of the NFL. And that’s a big deal.

You see, when Quick Hit launched last year it didn’t have the NFL license. That meant it didn’t have any of the official NFL teams, so you’d have to coach generic squads that don’t actually exist. Which, to put it lightly, is a big buzzkill when you’re trying to pretend you’re Bill Walsh and are reigning over the fictitious San Francisco Tigers. But now Quick Hit has forged a deal with the NFL that gives it rights to all of the real teams, uniforms, and stadiums. And today it’s launching a totally overhauled version of the game, including a premium edition that includes an improved 3D graphics engine.

The game itself is best described as a football RPG. First you choose a team and build out a roster of players. Gameplay revolves around deciding which plays to run — after picking a play, you take a step back as the computer acts it out (remember, this isn’t Madden, so you aren’t going to be mashing buttons as you try to steer your players down the field). This might not appeal much to hardcore console gamers, but Quick Hit is betting that there’s a much larger market for more casual gamers (like the millions who play fantasy football).

As you continue through the game you earn various upgrades and special plays which you can use to improve your players. You can also pay real money to purchase these upgrades, which is one of the game’s revenue channels.

The year’s version offers a premium upgrade, available for a one-time $15 fee or as part of the game’s monthly subscription option, to convert its 2D sprites into 3D using the Unity browser plugin (the screenshots are of the 3D version). The result is pretty impressive for a browser-based game and the engine also allows players on the 2D version to play an opponent running the 3D version without any issues.

In addition to the rights to use NFL teams in the game, Quick Hit is also going to be promoted on NFL.com, which should lead to a major boost in distribution. QuickHit CEO Jeffrey Anderson wouldn’t talk about the terms of the deal, but given how much exposure the NFL is giving the game, there’s a chance that the league now has a stake in the Quick Hit.

Unfortunately it isn’t all roses. Quick Hit has the rights to the NFL, but it doesn’t have a deal with the Players Association or Coaches Association, which means you won’t be commanding a roster of your favorite stars. Quick Hit has signed deals with some individual players like Donovan McNabb, but the majority of names in the game are fictitious. Still, having the actual uniforms and logos throughout the game is a big step forward, as is the distribution deal — expect Quick Hit’s popularity this season to be a big gain over last year’s.

If you want to try the game for yourself, be sure to use the promo code TCKICKOFF, which will earn TechCrunch readers an extra 2000 coaching points.

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I don’t know why but I just can’t stop re-reading this exchange. Poor AT&T shoots itself in the head today by emailing customers and asking them to provide feedback in one centralized place. Customers promptly complied, and the tower of hate is almost overwhelming. Someone at AT&T will likely be cleaning out their desk tomorrow over this, and frankly I can’t believe they didn’t see it coming. It’ll be hard for AT&T to argue that the vast majority of its customers are happy when nearly all the comments are hugely negative, some violently so.

Some commenters were particularly incensed that they had to “like” the page before commenting.

I do pity the poor sobs who are being tasked with actually responding to all of these comments. They’re writing so fast that they can’t keep their grammar straight. And they’re trying, heroically, to defend the company against this self inflicted wound. Mostly they’re asking for specific feedback instead of vague but strong vitriol. And in this case they succeeded. Michael Tejada went from calling them the devil to simply requesting a no cap data plan. And even thanks them at the end.

Sometimes all people need is to know they’re being heard. Of course, the guy who said he has never successfully completed a call on his iPhone from his office may need a little more than platitudes.

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Google made it clear at its press event today that Google Instant will not change way that company will rank ads or show ads. From the Google blog:

“We recommend monitoring your ads’ performance the same way you usually do. Google Instant might increase or decrease your overall impression levels. However, Google Instant can improve the quality of your clicks since it helps people search using terms that more directly connect them with the answers they need. Therefore, your overall campaign performance could improve.”

At the event, Google Ad Evangelist Frederick Vallaeys went into detail with us why the new feature might in fact improve Adwords campaign performance, and also debunked some of the easily made assumptions, which he outlined:

* Google Instant will greatly increase ad impressions: Impressions will go up, because of the new “3 seconds counts as an impression” rule as well as the rule that any page engagement also counts. But, from an advertiser perspective, that “20 times as many searches” statistic tossed around today is going to be more conservative.

* Increased impressions means increased costs: Most Adwords campaigns are cost per click, advertisers are not paying for impressions.

*  Advertisers will need to buy more keywords: Because Adwords are sold on the whole predictive text not partial queries, an advertiser still will be buying the same keywords, there’s no need to buy more keywords in order to to optimize performance.

“Because of the interactivity the feed, people will actually get close to the results that they want to see and are more likely to covert to becoming a buy.”

Google is banking on Google Instant users “learning how to search better,” or getting closer to the thing they were searching for, in essence optimizing the ad. “When the advertiser gets a click and they’re still paying the same amount for that click, they’re actually much more likely to get a sale from that,” says Vallaeys. The behavioral theory here is that normal non-instantly updating search is kind of hit or miss, and the more Google can serve up exactly what you want, the more you’ll actually want it or put your money where your mouth is and buy it.

Will the 350 million hours of user time per year saved negatively affect advertisers? According to Vallaeys, No. “We’re the only company in the world whose goal it is to get users off our site as quickly as possible. And ultimately we do monetize for a when a person finds the ad they were looking for and clicks off of it.”

But this doesn’t necessarily mean less searches, says Vallaeys, “What I think will happen is that users will be taught how to search better,  and do more searches if they’re finding that the searches actually work and they get results. That usually means that more search is happening. And usually that means more opportunity for advertisers to connect to users.”

Not surprisingly, Vallaeys refused to speculate when asked for an estimate of how much revenue this improved Adwords campaign performance could mean to Google. My guess: A lot.

Image: Audrey Fukuman

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In this video we find AT&T’s rep, Seth Bloom, reaching out to New Yorkers in particular and explaining, as simply as possible, why their calls suck and how AT&T is trying to fix the problem. Wow.

Essentially AT&T is starting to move some calls to the the 850 MHz band for more in-building coverage. The best thing about this video is that Seth the AT&T Blogger Guy looks like someone you’d want to give a noogie to (that’s a good thing) and they show you whats inside those crazy switch boxes on top of buildings. Double rainbow.

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Craigslist took down Adult Services in the U.S. four days ago, replacing it with the word "censored" without explanation. Advocates seized on the ambiguous move today, calling on Craigslist to remove the infamous section in cities across the world.

It's hard to say what the effect of shuttering Adult Services will be on the profitability of the sex trade. But it will certainly curtail Craigslist's ability to profit from sex traders.

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The New York Times estimates Adult Services ads could have brought in $44 million for Craigslist this year, based on the $10 it costs to post and $5 to repost. Post-censorship, ads for sex are migrating to other classifieds sites and other sections of Craigslist. The first stop after getting kicked out of Adult Services is the personals section "Casual Encounters," where it is free to post an ad.

By focusing on Adult Services, Craigslist's opponents are targeting a symptom instead of a problem.

"If Craigslist is seriously committed to ending the site's use as a platform for sex trafficking and the sexual enslavement of children and young women, it will immediately close the remaining sections around the world," the groups said in statement.

Ending the site's use as a platform. Not ending abusive sex trafficking, because shutting down Adult Services won't do that. Really, advocates want Craigslist to stop being a "digital pimp," to borrow Microsoft researcher Danah Boyd's phrase. From an advocate's perspective, the fact that Craigslist makes money off of prostitution and sex trafficking - some of it voluntary, some of it coerced and some involving minors - colors anything the company says.

Profit is a powerful motivator and the fact that Craigslist makes so much money off these ads undermines its moral authority [UPDATE: A reader points out that Craigslist started charging for these ads after negotiations with attorneys general and National Center for Missing and Exploited Children, so that credit card information could be kept on file. But the ads now constitute a significant portion of the site's revenue]. But is ending that revenue stream a worthy pursuit, given the strong arguments that Craigslist does more good than harm by making it easy for law enforcement to find and track sex traffickers, and empowering prostitutes to escape often-abusive middlemen?

On Monday, there were 23,453 ads posted in the "Adult Services" section across Craigslist sites for cities outside the U.S., according to the anti-human trafficking advocacy group The Polaris Project. By comparison, there were 12,834 ads posted in Adult Services" in the U.S. on Tuesday, July 21, 2009. (Singapore, where the Internet is censored for porn, is the only Craigslist site without an Adult Services section. Ironically, Singapore has an aboveground sex industry regulated by the government.) Getting the section taken down in the rest of the world is now top priority for the groups behind this push.

Craigslist fumbled its public response to accusations that it encourages abusive prostitution (see Feeling Burned By the Press, Craigslist Hunkers Down), even though it has two strong arguments from both the free speech and human rights angles as well as the protection of the law. Perhaps we'll see a better defense based on data collected during the Adult Services blackout when Craigslist testifies before Congress during a hearing on sex trafficking of minors on Sept. 15.

Discuss

After Google’s search event this morning, TechCrunch TV got a chance to catch up with Marissa Mayer, Google’s VP of Search Products and User Experience, in the demo pit.

In our brief video interview, an enthusiastic Mayer touts Google Instant as a “whole new way to search,”a game changer akin to the introduction of power steering in the automotive industry. It’s certainly a neat feature that optimizes the search experience, but the real question remains: how does Google Instant fundamentally change consumer behavior, and in turn SEO and Google’s ad sales.

Mayer was more tentative on this front. See video above. Apologies for the muffled audio on my end, only one wireless mic was working at the time.

There has been a lot of debate as to how Google Instant will impact Search Engine Optimization. By effectively compressing the time of each individual search and allowing users to edit searches in real time, Google Instant has the potential to radically upend the current mechanics of search and the discoverability of sites. According to Mayer, it’s too early to determine how the new feature will affect the company’s bottom line and she believes there will only be a “small change for the SEO community.”

That said, she does expect consumer usage patterns to dramatically shift, including her own. For Google, the hope is that the net effect is not just faster searches, but more searches: “One of the things I’ve seen in my own personal usage,  is that while each search is faster, I spend more time doing searches. Because I actually see the results coming in and out as I’m doing my searches… I learn things as I go. And after I’ve actually fulfilled my query, a lot of times I’ll see interesting suggestions, so I’ll scroll around and learn different things and so I think ultimately, it may increase engagement of our users.”

Mayer also told us that Google Instant will eventually hit the other sections of search within the next few months, including Google News and image search.

Bonus footage: After Mayer’s interview, we got a chance to talk to Steve Cheng, a product manager on Google’s Mobile team, who gave us a quick demo on Instant on mobile and discussed their upcoming rollout strategy. See video below.

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Google unveiled a new way to display its search results this morning, called Instant Search. Instant brings search results to your browser, as you type. Letter by letter - it's amazing. The feature will be rolled out to all users over the coming hours and days but is available to be tested here.

It's fast. It's satisfying. But if respected critics like Nicholas Carr have raised the alarm that Google's legacy search product might make us stupid - what might Google Instant do to our brains and thinking? There are at least two ways to look at the question.

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Google Instant as a Mental Limit

"The normative influence of Google just got a lot stronger," Kevin Marks, a British Telecom technologist, former Googler and internet intelectual, said today on Twitter.

In other words, Google's influence over what we consider the norm, or what we take for granted as an assumption, regarding any particular topic, will become stronger now that we're instantly given suggested search queries and answers to questions we haven't even finished asking yet.

When the Great Google in the Sky interrupts you asking it a question and says (effectively) "don't even bother finishing, we know what you're going to ask and here's the answer" - how many of us might just concede to ask what Google expects we were going to?

Google Instant as a proscriptive and limiting influence over the boundaries of our consideration; that's something to think about.

Google Instant as Brain Stimulation Google Instant Search may be a recipe for brain health; with its pleasing combination of rapid results, sneak peeks into potentially related topics as we begin to explore and a responsive interface that encourages more sophistication in our interaction with search engines than the classic 2-word grunt-queries typically deliver.I'm not sure yet, but I don't think I experience Google Instant as a limitation to my brain's power to consider infinite possibilities. I really like it, so far. Perhaps that's just the comfort of clear, controlled and limited choices, though.

Think of this, however. Google executives said in a press Q&A session about Instant today that users participating in tests of the service quite often saw links they were interested in at the bottom of the page and then extended their search queries with text that would bring those results up to the top of the page.

Google Instant Search feels to me like a call-and-response exchange with the Google robots. "If I type this in, what are you going to say?" I ask. "Ok, I see that now, but what if I type this in" is the logical next step.

My theory: by making search a more interactive, call & response activity, Instant Search could stimulate mental activity, as opposed to Google making us stupid.

"That's very true," says Dr. Ellen Weber, President of the MITA (Multiple Intelligences Teaching Approach) International Brain Based Center in New York, "in that the brain holds multiple intelligences - and to engage more and diverse types of thinking is better than to engage less and with the same. Every time you do a thing the same way - you grow new neuron pathways for that same way of doing things. Do things differently, and engage your curiosity, and you physically rewire your brain."

Weber has written about how to use social media effectively to support healthy brain development.

The essential core of the idea is a timeless one, before Instant Search, before computers even: interact with new and different people and perspectives in order to expand your horizons and keep your brain functioning sharply.

Is that what Google Instant offers? I think it may; with its pleasing combination of rapid results, sneak peeks into potentially related topics as we begin to explore, and a responsive interface that encourages more sophistication in our interaction with search engines than the classic 2-word grunt-queries typically deliver. I'm not sure yet, but that's my theory.

What do you think? Is Instant Search a potential boon or bane for the health of our brains?

Discuss

One of the big debates in the venture capital industry lately has been the growing argument between so-called "super angels" and traditional VCs - the former being prone to mention how they feel the latter "sucks." As one would expect, many voices in the industry have made themselves heard in the form of VC blog posts and passionate, profanity-laced shouting matches. But when the fog of war clears, what should startups take away from the debate? Should they seek investment from VCs or super angels? Or both? Thankfully, some level-headed perspectives have emerged that are aimed at helping young startups interpret the lessons to be learned.

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"The financing sources that are appropriate if you need a total of $1 million are different than if you need $10 million or $100 million."
- Chip Hazard, Flybridge CapitalIs there a benefit to one over the other? As Founder Collectvie's Eric Paley said in a blog post on the topic earlier this week, "the world isn't so black and white." When it comes down to it, every startup is unique, just as every VC is unique and every angel is unique - so there is probably no blanket assumption that can be made about the industry. For startups setting their sights on the beast of the early-stage funding market, Chip Hazard, a partner at Flybridge Capital, suggests to simply figure out what works best for your company.

"Put together an overall multiyear plan for your business, assume it takes longer and more money than what the plan suggests, and then determine what that means," writes Hazard. "The simple point here is that the financing sources that are appropriate if you need a total of $1 million are different than if you need $10 million or $100 million."

He also notes that while many would prefer to raise all of this capital at once, the smart decision is to raise it piece-be-piece.

"Funding through milestones such as these will allow you to raise subsequent rounds of capital at higher prices," he says. "Reducing risk and demonstrating potential upside will always translate into higher valuations."

Because every VC and angel is unique and has their own idea about where your company is headed and how involved they should be, picking one or another is not a decision to be made lightly, says Hazard. "One of the greatest sources of conflicts between entrepreneurs and investors happens when this alignment is not in place from day one," says Hazard.

Discuss

John Seely Brown and John Hagel are two of the most respected technology and business thinkers in Silicon Valley. Seely Brown is best known as the long time Chief Scientist at Xerox Parc, while Hagel is the author of a number of influential business articles and books including Net Worth.

As the co-chairmen of Deloitte’s intriguingly named Center for the Edge, Seely Brown and Hagel have just come out with a new book called The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion which is a big-picture attempt to conceptualize the shift from the old industrial economy to today’s revolutionary digital economy.

The great change in contemporary economic life – what Seely Brown and Hagel call the “big shift” – is between the old centralized command-and-control industrial economy and today’s democratized edge economy. Sometimes sounding more like Marxist revolutionaries than Deloitte consultants, Seely Brown and Hagel see the pull economy as fundamentally changing every aspect of 21st century life – from business to education to politics to social activity.

This is a big, bold take on the digital revolution which has elicited highly favorable reviews from Bill Clinton, Newt Gingrich, Joichi Ito, Richard Florida, Eric Schmidt and Walter Isaacson. As Seely Brown and Hagel argue in the The Power of Pull: “The ultimate promise of pull is the opportunity to reclaim our individuality and pursue our potential in a was that were never feasible in a world of push…. For the first time ever, we have the real opportunity to become we are, and more importantly, who were meant to be.”

On Xerox Parc and the Center for the Edge

On why the power of pull represents the end of the command and control economy.

On the role of education and the power of imagination in restructuring business and society.

On the profound long-term shifts in the global economic system

On the cloud.

CrunchBase InformationJohn Seely BrownJohn HagelPARCInformation provided by CrunchBase

Like a phoenix rising from Arizona, Google once again disrupted the search ecosystem today with the announcement and launch of Google Instant. "Google Instant isn't search as you type, it's search before you type," said Google VP of Search Product and User Experience Marissa Mayer. Creepy!

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While Google would probably deny any elements of black magic with the latest evolution of their search engine, what couldn't be denied were the wide variety of interesting reactions to Google's latest opus from the ReadWriteWeb community on Twitter and Facebook.

Shortly after today's Google's event wrapped, I tossed up the following grapefruit:

Reactions ranged from disappointed...

To incredibly optimistic....

To downright paranoid...

For curating responses, we test drove Curated.by, which our own Marshall Kirkpatrick covered recently. It turned out to be a pretty quick and efficient way to capture what our followers were thinking. Even cooler, we're able to embed the rest of the reactions in this here blog post. Behold:

_bundleWidget({ bundle_id:474, title:'Google Instant will _____', subtitle:'curated.by/RWW', scrolling:true, update:true, shell:true, auto_width:false, per_page:20, font_size:'11px', border_color:'5d1719', heading_text_color:'ffffff', heading_bg_color:'5d1719', link_color:'666666', text_color:'333333', content_bg_color:'ffffff', content_divider_color:'cccccc', width:300, height:450 });

In addition to the Twitter, we also asked our Facebook community to give us their thoughts on Google Instant. Head over to our Facebook thread to see the responses and leave your own.

Do you have any fascinating insights on Google Instant? Please take the opportunity to leave them in the comments!

Until next time, Community Manager out.

Discuss

At the Government 2.0 Summit today, Code for America, DC's OCTO and OpenPlans introduced a new code-sharing project, Civic Commons.

Civic Commons will help 21,000 local jurisdictions share code and work out best practices for developing them, all on an open source basis.

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In an era of extraordinary economic challenges, Civic Commons believes governmental software development is, among other things, a fertile area for saving money.

"For the most part, each city, county, state, agency and office builds or buys their technology solutions independently, creating huge redundancies in civic software and wasting millions of tax-payer dollars. They should be able to work together."

Alex Howard of O'Reilly, the company that put on the summit, explained some of the problems cities had encountered that inspired the project.

"The inspiration is drawn from the issue of cities developing code for the same problems but not sharing it. Of getting proprietary solutions that weren't transferable. Of open source projects that were redundant, unknown or left to lie fallow. Of having valuable open source code like the IT Dashboard but no place to store and share it."

District of Columbia CTO Bryan Sivak told Howard the solutions his city alone had created, and not shared, were legion. They included a data warehouse application, a new agency performance management application and a host of GIS apps. The hope is by sharing each municipality's code, the best will become standard and the wheel will not need to be so relentlessly re-invented.

The code will be shard on an open source basis, creating an app catalog that Civic Commons is calling an "Open Civic Stack."

"Civic Commons' role is to be an information exchange, to provide discoverability, and to provide advice where needed; not to set up barriers or process requirements."

The latter is an issue in a world where bureaucracies expedite or block innovation and too often choose, or fall into, the latter.

Civic Commons' first step is an attempt to survey all the software municipalities have already created, then "identifying their licensing, installation processes, and code repositories."

Want to get involved? Civic Commons encourages you to join as "a partner organization or advisor; share your code" or just take part in the discussion.

Discuss

Earlier today, Google launched a new feature that could fundamentally change the way people go about searching the web: Google Instant. The feature, which is rolling out now, shows results for your search queries as soon as you begin typing them — oftentimes you’ll have the information you were looking for before you’re even finished typing your query. You can see our full coverage on the launch here.

Such a major change will impact the way people conduct their searches, and that will lead to repercussions for the search ecosystem. Steve Rubel says that it will make Search Engine Optimization (SEO) — the dark magic that helps websites appear higher in search results — totally irrelevant. Now Matt Cutts, the longtime Googler who is in charge of Google’s webspam team and often speaks publicly about SEO issues, has weighed in on how he thinks things will change. And change, they will.

Here’s one key passage from his blog post:

Q: Will Google Instant change search engine optimization?

A: I think over time it might. The search results will remain the same for a query, but it’s possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results.

Cutts goes on to further discuss this tendency to continuously refine your search queries — a concept that came up during this morning’s announcement. On ‘old’ Google, most users run a search query then browse through a page or two of results to see if they find what they’re looking for. With Google Instant, it’s more common for them to quickly tweak their query on the fly, or to flip through the suggested results by simply hitting the arrow keys. That change is important — it may make it even less likely that a user will see your site if it’s listed at the bottom of the results page, or a page or two deep.

But Cutts goes on to say that this doesn’t mean SEO is dead:

I’ve said it before, but SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen.

Also worth noting: Google Instant will have an impact on advertisers as well. Before now, it was straightforward to measure an ad impression — the user ran a query, and your ad either showed up on the page or it didn’t. But because of the constantly updating nature of Google Instant, ads will now often appear for a fraction of a second. To account for this Google is changing the way it measures impressions (it only counts if the user hits the ‘Enter’ key to complete their query, looks at the page for over three seconds, or they click on a link from the results page). But Google is also preemptively warning advertisers to expect some fluctuations:

With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.

We’ll have more on these issues, including an interview with Google VP of Search Product and User Experience Marissa Mayer, later this afternoon.

CrunchBase InformationGoogleInformation provided by CrunchBase